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Stop Being a Prisoner in Your Own Pet Care Business!

Because the dogs are easy. It’s the people part that’s keeping you up at night.

 You started your pet care business because you loved animals and wanted to make a difference. But somewhere along the way, your dream became a nightmare.


Every morning, you wake up wondering which employee won't show up today. You're constantly training new staff only to watch them leave within weeks. You're working longer hours than when you had a "regular job," but you're making less money and feeling more stressed than ever.


Sound familiar? You're not alone. Thousands of pet care business owners are trapped in this exhausting cycle, feeling like they're failing at the very thing they were passionate about.


That’s where I come in.

This isn't just about being tired or stressed. The ripple effects are affecting every area of your l

In Your Business:

● You can't step away for even a day without everything falling apart

● You're constantly putting out the same fires over and over again

● Your revenue is inconsistent because you're always in crisis mode

● You're beginning to resent the business you once loved


In Your Personal Life:

● Your family gets the exhausted, irritable version of you

● You haven't taken a real vacation in years (or if you have, you spent it fielding crisis calls)

● You're questioning whether entrepreneurship was a mistake

● The stress is affecting your health, relationships, and overall happiness

built from psychology. proven in pet care.

Hi! I'm Dr. Amber - a business psychologist, pet care business owner & team culture strategist.

What that means is that I have years of experience hiring staff, managing meltdowns, cleaning up messes, & rebuilding teams (again).


It also means that I figured out that I didn't want to spend the rest of my life doing that all myself, so I used my psychology, corporate, & pet business experience to create programs that are tailored specifically for other owners of pet care businesses, taking into account the nuances and "weirdness" of our industry!


I Help You:

  • Take your first real vacation in 5+ years within 6 months of working together

 

  • Eliminate 90% of daily repetitive tasks and decision-making
     
  • Build teams so competent you rarely need to intervene in daily operations
     
  • Rediscover your passion for your business (and your life)
     
  • Go from being controlled by your business to being liberated by it


is the academy a fit?

Let's Talk

pet care leadership is different

The truth is, most “business advice” doesn’t translate to the pet industry.

Your employees are often: 1) young or entry-level with no prior job training 2) Neurodivergent or navigating mental health challenges 3) Passionate about animals, but not always people 4) Burnt out from emotional labor (and low wages)


And you? You’re doing everything—without the support, structure, or sanity you need.


What if I told you that the solution isn't working harder, hiring "better" people, or implementing more systems?


The real breakthrough comes from understanding the psychology behind why your current approach isn't working—and then applying proven psychological principles to create a business that runs without you being the bottleneck.


That's what my People to Profits™ framework gives you.

unleashing the human side of your pet care business

Using the People to Profits™ system, we focus on what actually moves the needle in your world:

 

  • ✅ Hiring for Heart and Fit
    Learn how to source, screen, and select team members who belong in your business.
     
  • ✅ Training That Sticks (and Doesn’t Drain You)
    Create onboarding that actually prepares people—and saves you time from day one.
     
  • ✅ Leading a Neurodiverse Team
    Understand how to support and lead employees with ADHD, anxiety, or social challenges—with empathy and structure.
     
  • ✅ Clear Communication, Real Motivation
    Build simple systems that reduce drama, prevent burnout, and create a workplace people want to be part of.
     
  • ✅ Culture That Keeps People
    Design a team environment where people feel seen, valued, and accountable—without needing you to constantly babysit.

a unique approach

Here's what makes my approach different from every other business consultant you've worked with:

Most consultants focus on systems and processes. I focus on the human psychology that

makes those systems actually work.


Traditional approaches treat symptoms. I eliminate the root causes by addressing how you

communicate, lead, and structure your business around human behavior patterns.


Other solutions are one-size-fits-all. I provide individualized processes that work specifically

for the pet care industry and account for the unique challenges of managing young and

neurodiverse team members.


My method combines psychological expertise with real-world pet care business experience to

create sustainable change that lasts.

news, tips, & stories, oh my!

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